SoHo (short for South of Houston Street) is located in the south west of Manhattan between Houston Street and Canal Street. In terms of the architecture, the area is defined by the textile industry, which set up its factories and warehouses here in the mid 19th century. Once the manufacturing industry moved out in the 1960s, the vacant buildings were turned into attractive lofts for artists and SoHo increasingly became a popular area to live and shop in.
Nowadays, the neighborhood mostly stands for new trends and unusual design. It’s a creative place where Wilkhahn is now also providing inspiration in the shape of its new showroom. With floorspace of around 250 square meters, the company has created a LAB that invites visitors to come and experience its products in a fun way. The company wanted to offer an experimental, adaptable space with different settings to allow a customer experience of contemporary working environments, repeatedly presented in a new way. The interior designers from WRNS Studio based the color scheme and concept for the materials on nature in order to underscore Wilkhahn’s sustainable approach to business.
The LAB is a place that enables people to explore new work in detail and it encourages interaction. Interesting events with New York offices are just some of the items on the agenda here – fully compliant with any covid restrictions of course.
Anyone who’d like to gain some inspiration from the LAB themselves, is invited to drop by. Please arrange an appointment to do so as follows:
E-mail: email@example.com or call 212-229-9455.
We look forward to seeing you there.
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