As part of its globalization strategy, Koelnmesse launched Orgatec in Japan this year. It ran from 26 to 28 April and was the first trade fair of its kind in Japan. This time, the focus was on professional and hybrid working environments. Over 80 companies showcased innovative solutions for modern, flexible workplaces under the banner of The Rise of Hybrid Work.
Wilkhahn demonstrated the potential of hybrid working environments to industry professionals via a special stand concept. The stand reflected the dimensions of the human-centered workplace, combining well-being, health, collaboration and innovation, identity and values, as well as purpose and sustainability. The new Wilkhahn mood boards were also used and offered visitors inspiration and the chance to interact with others.
The stand featured two different settings. One was an exceptionally flexible furnishing solution, showing how agile work styles can be harnessed in processes of innovation. The other was a conferencing space with a prestigious atmosphere that encourages discussions and decision making. At the same time, it conveys perfection and quality.
Digitalization, automation, the growth of co-working spaces and, last but not least, people who have got used to working from home, are defining the world of work. Which is why, both in Europe and Asia, the focus is on hybrid working environments where offices are spaces for communicating and collaborating in.
Over 21,000 visitors discovered how Asian companies are translating the need for efficient workplaces (in increasingly hybrid environments) to handle the requirements of tomorrow’s world.