It could be seen and read from any angle: the large-format lettering on the green wall (Wilkhahn stand, design: wiege)

Strength due to reduction to essentials: brand creation and colour branding
The main aim of the stand design was to convey the core brand values of design, innovation and quality in a comprehensible and self-explanatory manner. The design concept focused on the brand of Wilkhahn with simplicity, visual order and clarity. Wilkhahn lettering only featured once - but in its large format it was always there: in white on a wall surface in corporate green, which formed the optical rear limits and could be seen from any angle. The lettering was frequently partially covered, depending on the angle of view, but it always reassembled in one's mind to form a logical whole.
Various product and furnishing segments were divided up to the right and left of the central axis by medium-high "walls" and their pendants suspended from the ceiling. This created spaces which were clearly divided optically to present individual Wilkhahn ranges with a focus on the coordinated design of colours and surface finishes.

The Wilkhahn stand (design: wiege): the centre of attention was visual order, clarity and consistent brand creation and colour branding. The focus was on the brand, not on the products.

Open - closed: focus on people
The structure of the stand allowed both insight into and overview of the entire stand, whereby only people could be seen from the front and not the products. The idea was to combine a state of being open and closed, to focus on people and, at the same time, to make the visitor want to discover the facets of the world of Wilkhahn.

An array of various shell colours and upholstery versions, taking Avera and Cana from the Relaxing segment as examples.

Colour schemes and surface finishes create different ambiences
Another aim was to demonstrate the company's competence and ability to create quite different ambiences by employing colours and surface finishes. In the separate areas, the pure white fronts of the wall panels served as a neutral backdrop to the presentation of individual models, while the subtlety toned rear sides of the walls created a warm colour scheme for various scenarios and applications. Every furnishing segment presented its own coordinated colour composition for the theme in question: ranging from reception areas to the presentation area of Solis, the new office chair range, from Conferencing to various forms of relaxing, from a manager's office to informal communication, from Working with integral computer displays to training and seminar environments, and last but not least, from a bistro area to the groundbreaking world of a digitally supported team environment. The names of the ranges and of the designers of the model groups were featured horizontally on the top of the balustrades so as not to disturb the homogeneous impression of the zones by incorporating lettering.

Every optically adjacent space revealed a colour range of its own. The pure white wall surfaces (right) formed the backdrop for individual models, the toned wall surfaces (left) set off application scenarios.

The response on the part of visitors reflected just how good the stand concept was: more than 2,500 visitors were both delighted with and attracted by the atmosphere, which stood out against the arbitrary monotony of exhibition impressions due to its unmistakable character and focus on essentials. It was, in fact, the latter that conveyed the special design language in a clear and emotional manner.

These and other illustrations are available as high-resolution print data atwww.wilkhahn.com , Service, Image Database, search keyword "Orgatec?Fair".

For further information, please contact:

Wilkhahn
Wilkening + Hahne GmbH+Co
Press + Public Relations
Fritz-Hahne-Straße 8
31848 Bad Münder
Germany
Phone: ++49 (5042) 999-169
Fax: ++49 (5042) 999-450
burkhard.remmers@wilkhahn.de